The Challenge

A 40-person consulting firm in Lausanne had a professional website that hadn’t generated a single inbound lead in over two years. Their service pages read like internal CVs — long, technical, and written for peers, not prospects. The partners relied entirely on personal networks and referrals, which meant growth was capped by the number of handshakes they could make in a quarter.

The firm had no marketing team, no content strategy, and no way to capture interest from the 70% of potential buyers who research online before ever contacting a vendor.

The Approach

We treated the website not as a brochure but as the top of a sales funnel. Every page was rebuilt around buyer intent — the questions potential clients actually ask when evaluating a consulting partner.

• Market & competitor research: Mapped the top 15 competitors’ positioning, pricing signals, and content gaps. Identified underserved intent: potential clients searching for specific regulatory and transformation topics that no local competitor was answering well.
• Funnel architecture: Redesigned the site around a three-stage journey — awareness (problem-focused blog posts), consideration (service pages with clear differentiators), and conversion (case-in-point content with low-friction contact forms).
• Content production at scale: Produced 20+ SEO-optimised articles and service pages in the first 90 days, each targeting a specific buyer query. Technical indexing, schema markup, and Core Web Vitals compliance ensured.
• Multi-language coverage: Content produced in French, German, and English — critical for a Swiss firm addressing Romandie, Swiss-German, and international clients.
• Lead capture & routing: Contact forms simplified from 11 fields to 4, with automated routing to the right partner. Response time dropped from 48 hours to under 4.

The Team Involved

The Results

Within 5 months, the website went from zero inbound leads to a steady stream of 8–12 qualified enquiries per month. The firm’s partners now spend their initial calls with pre-qualified prospects instead of cold contacts. The content library continues to compound — pages published in month 2 still generate organic traffic and leads in month 12.